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    Turn anonymous online visitors into known, loyal customers

    Identify and engage customers in a secure environment, simplify their journeys, and protect them and your business from risk.


    Boost conversions and drive engagement

    Onboard customers quickly with intuitive user registration and use social login workflows to capture rich, permission-based data to drive personalized engagements.

    Smooth cross-channel customer journeys

    Improve omnichannel strategies with single sign-on, SAML 2.0, and Open ID Connect data federation standards and risk-based, multifactor, and password-less authentication options.

    Benefit from strength-in-numbers security

    Protect your customers and business with network-protected identity features, account harvesting detection, and specialized protection against account takeover and DDoS attacks.

    Offer the transparency and control customers demand

    Build trust and protect your business by being more transparent with customers and giving them control of their data.


    Strengthen customer trust

    Use customizable, preconfigured workflows to capture customers’ consent and preferences at each permission-based touchpoint, and store versioned consent records for up to seven years in our audit-ready vault.

    Give customers control

    Empower customers to manage their own experience through customizable, self-service preference centers that enable them to exercise their data subject rights under GDPR and other regional data protection regulations.

    Streamline data management

    Ensure that consent and preferences are consistently enforced throughout the customer lifecycle and across every channel, brand, and region through centralized, simple, and secure data governance and orchestration.

    Unify data for better contextual marketing, e-commerce, sales, and services

    Create rich customer profiles from first-party customer data for deeper audience insights and more trusted, relevant experiences.


    Break down data silos

    Transform all types of structured and unstructured attributes into rich, unified customer profiles and streamline your business by governing and orchestrating all customer data from a single location.

    Power trusted personalization at scale

    Deliver relevant experiences with prebuilt data integrations into customer engagement solutions, and use powerful ETL, webhooks, and API functions to fuel virtually any application or service with trusted customer data.

    Gain deeper customer insights

    Understand your audience and drive pinpoint-accurate segmentation at scale with integration into leading analytics providers to deliver meaningful customer engagements and optimize your marketing and ad spend.

    Build a trusted business customer and partner ecosystem and get to value fast

    Accelerate time to market, simplify identity lifecycle management, and protect against business risks with SAP Customer Identity and Access Management.

    • Manage the entire lifecycle of customers’ and partners’ digital identities, consent, authentication, and authorization
    • Simplify customer and partner access and reduce IT complexities with business policy-based access control and organizational access management
    • Remove friction from user journeys with self-service registration, single sign-on, delegated administration, and progressive profiling features
    • Protect against business risk by capturing and tracking users’ preferences and consent across the full user lifecycle

    Offer customers transparency and control, while addressing GDPR compliance

    Enable privacy and control across every brand and property to earn customers’ trust and address compliance with GDPR.

    • Maintain proof of how, when, where, and why you collect and process customer data
    • Implement a holistic solution for managing customer profiles, preferences, and consent
    • Address many of the toughest requirements of the GDPR
    • Provide transparency into how you collect and use customers' personal data?
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    Follow the path to digital excellence in the GDPR era

    Learn about the strategic and functional elements of achieving digital maturity and GDPR compliance?to?build trust with customers.??

    Tackle GDPR by making data privacy your market advantage

    Find out how you can turn the risk of privacy?compliance into business value by earning?customers’?loyalty?through transparency and trust.?

    Understand the impact and opportunity of the GDPR

    Explore the risks and rewards of GDPR in this special report from the CMO Council, based on a survey of more than 160 senior marketing executives.?

    What are experts and analysts saying about customer data solutions from SAP?

    Previous Next

    Advanced CIAM sets SAP Customer Data Cloud apart

    See how SAP Customer Data Cloud helps you gain maximum value from customer data with sophisticated features for customer identity and access management (CIAM).

    SAP Customer Data Cloud is named a CIAM leader

    Discover why KuppingerCole Analysts rated SAP Customer Data Cloud among the overall leaders for the third straight year in the rapidly evolving category of CIAM.

    KuppingerCole assesses SAP Customer Data Cloud

    Read an analyst’s view of how SAP Customer Data Cloud delivers advanced customer data management to fuel better marketing, sales, and services.

    Learning journey

    Find the best training and certification for you and your team using our visual learning guides. Plan your learning journey to get started quickly.

    SAP Customer Experience Services

    Transform your business faster with help from SAP Digital Business Services.

    Partner Ecosystem

    Benefit from specialist expertise to guide your SAP Customer Data Cloud project.?SAP Customer Experience solution partners provide the service and support you need to meet your enterprise goals.

    Included Products

    Learn about the products included in the SAP Customer Data Cloud portfolio.

    Securely identify consumers across devices and channels to drive registrations and engagement, manage permissions and consent across the lifecycle, and transform data into unified customer profiles with three, tightly integrated products:

    Support the end-to-end customer journey

    Explore the other cloud solution portfolios in the SAP C/4HANA suite.


    See how the SAP C/4HANA suite brings together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.

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