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    Retail

    Reach more customers and deliver individualized experiences your customers can trust by becoming an intelligent enterprise with retail solutions from SAP.

    Unlock new business value with digital technology

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    Transform retail merchandise management

    Connect your?workforce, suppliers, consumers, and the IoT in real time to capture every?opportunity and leverage digital transformation for increased business value.

    Uncover?unspoken consumer needs and drive personalized experiences and increased efficiencies?across the retail value chain by connecting new technologies with integrated business solutions to create an intelligent enterprise.?

    Get the facts

    80%
    of the retailers in the Forbes Global 2000 are SAP customers.

    Forbes

    91%
    year-over-year increase in retention rates among retailers with an omnichannel customer engagement management strategy.

    Aberdeen Group

    Find retail software tailored to your needs

    Gain real-time customer and point-of-sale insights, reach shoppers across channels, and get the visibility to optimize everything from merchandising to the supply chain.

    What are leading analysts saying about SAP?

    Embrace the future of retail with innovation

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    Leverage digital innovation road maps and use cases

    Explore innovation-led?digital road maps and use cases for delivering omni-experience customer?engagement, digital supply chain optimization, and experiential retail.

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    Use the Internet of Things to build better relationships with your customers

    Find out how new Internet?of Things (IoT) technology can help you deliver the intimacy and immediacy that?consumers demand. Watch the video, and then download the IDC whitepaper for?more information.?

    Get fresh perspectives from retail experts

    Communities and Events

    Manage your retail business enterprise-wide

    Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.
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    Human Resources

    Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.

    Finance

    Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.

    Analytics

    Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

    Cloud and Data Platforms

    Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

    Internet of Things (IoT)

    Deploy high-velocity, intelligent edge IoT applications using business and technology services.

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